Aston Martin
V12 Vantage
Product Launch

ABOUT THE project
The Brief
Having seen the level of video production InspoHub and Connect.Live delivered for the DBX 707 car launch, the client entrusted us to interpret their requirements as storytellers. In doing so, we had a large influence on the narrative and style of the final production.

InspoHub was tasked with creating studio-based feature content for the official reveal of the brand-new V12 Vantage. This included pre-production, capturing content on the shoot day and executing the final edit in post production. As the shoot was entirely studio-based, we had to create a beautifully stylised video that didn’t look or feel restricted in space or resources.

The client requested a ‘piece-to-camera’ element to the reveal, with Aston Martin CEO Tobias Moers introducing the vehicle. Beyond that, InspoHub captured high-quality b-roll of the car and engine to fit the pre-defined narrative.
The Solution

This production required some of the highest-spec equipment in the industry. A range of cinematic lenses and rigs were needed to capture the dynamic feel the client was after. To achieve this, we used a jib, track, dolly and slider. An on-site edit station was set up, meaning that an edit could be developed in a way that allowed the client to regularly touch base and provide feedback. This helped to streamline the shoot, particularly as we only had access to the car for a day with no time for reshoots later.

Style-wise, the wider marketing campaign of the V12 Vantage launch carried a theme of crystals. To incorporate this into the video, our DOP decided to mount glass stone to the side of the camera lens. With the studio light hitting the prism, it generated refracted light that flared across the lens, resulting in a crystal-like theme that ran through the video.

To make the most of the studio setting, we used an LED screen to display any branding or messaging in the background of the video. This was an alternative and higher quality option to overlaying text into the edit during post-production.

The Outcome

The launch video was a huge success across all platforms. Comments from viewers include:

“Probably the coolest car reveal video ever. Y'all did amazing.”
“This was the best car trailer I have ever seen!!!!!!”
“One of the coolest car ads I've seen”

The client was thrilled with the delivered piece, hitting the brief brilliantly.
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