World Match Racing Tour
The Brief: The World Match Racing Tour (WMRT) is a global sailing series who were looking to outsource media management under new ownership for the 2017 season.
How InspoHub attacked it: Being contracted at the start of the calendar year, InspoHub had just three months to setup a full season of media coverage. With established relationships already in place from previous owners of the WMRT, InspoHub was tasked with re-negotiating contracts across broadcast, photography, web, local event and PR to ensure every public facing arm of the season was leading the way in sailing coverage and corporate attraction.
InspoHub upgraded the tour’s website to allow deeper coverage of events and provide better user experiences whether a newcomer to the sport or an avid fan was navigating through.
A greater amount of video content was made available in more consumable chunks, easier for viewers to consume and for us to promote. Working with Red Handed TV as the live broadcast provider and Fifty Technologies, we delivered event-by-event reporting to stakeholders and prospective commercial partners which strengthened WMRT’s position in the market. Whilst high digital reach was previously established, one of the agreements between InspoHub and WMRT was to grow in specific target markets of high-net-worth sailing fans and executives for potential commercial partnership.
Photography services were developed to deliver in parallel with blog-style reporting to tell the full story to those unable to follow live video coverage.
Event promotion and coverage in local markets was essential to the commercial success on the ground at events. Solid relationship building and management with local PR through promoters was the key to this, reaching so far as InspoHub writing press releases in collaboration with the Chinese Ministry of Sport.
The result was a large growth in social following in key markets of China, USA and UK and a higher satisfaction rate of sponsors seeing brand association with the sport.
The services we delivered: media management, web design, copywriting, PR, video production, paid promotion, social media management.