The Equal Group
The brief: The Equal Group is a diversity and inclusion employment consultancy startup who were looking to outsource marketing management, whilst using in-house staff to deliver on execution.
How InspoHub attacked it: As a startup, The Equal Group is filled with passion and ideas - it was InspoHub’s task to turn this into a marketable asset. Starting from scratch to build a strategy and marketing plan, clear communication and action steps were outlined to enable the client’s staff to execute on our ideas.
Looking to do something a little different, InspoHub has run lead generation campaigns and reached out to equality campaigners for guest blogging and podcast features, spreading the word of D&I via The Equal Group’s platforms.
The services we deliver: marketing strategy and planning, social media planning, lead generation campaigns, equality campaigner outreach, monthly marketing reporting.