The brief: Ski.Fi is an association representing ski resorts across Finland put out a variety of marketing services to tender. 

How InspoHub attacked it: InspoHub’s involvement was principally through influencer marketing, organising campaigns and running guided tours of selected resorts to travel writers, photographers and bloggers. Our team worked on-site to ensure guests were exposed to the greatest assets each resort had to offer and to manage client relationships. 

This was extended to representing the client at industry fairs around Europe, marketing Finland as a ski destination in B2B and B2C capacities. 

The services we delivered: social media marketing, paid advertising, influencer marketing, brand representation, organised media tours.