EVENT VIDEOGRAPHY

Samsung Galaxy Launch

Behind-the-Scenes

ABOUT THE project

The Brief

Ketchum approached InspoHub to deliver a high-impact sizzle reel for Samsung's Galaxy Tab S9 UK Launch - styled with a cinematic, emotionally-driven aesthetic. Our creative team collaborated closely with Ketchum throughout the process to shape a compelling narrative that aligned with Samsung's brand and campaign goals, while remaining agile enough to accommodate last-minute changes.

The Solution

To ensure the strongest possible output, we implemented a multi-location capture strategy supported by streamlined crews and cinematic-grade equipment:

Piccadilly Screen Coverage: We deployed a discrete, single-operator unit using high-end cinema gear to capture stylised B-roll of the screen installations and surrounding London iconography. Techniques such as timelapses, hyperlapses, and creative motion shots allowed us to elevate the visual tone while keeping the crew footprint minimal and costs low.

Pop-Up Activation: Over four half-day shoots, a dedicated team including a self-shooting producer and photographer captured product footage, crowd interaction, and slick vox-pops. We focused on a sleek visual style with same-day stills delivery, ensuring the client had immediate social-ready content.

Launch Event Coverage: For the final event, we took a fly-on-the-wall highlights approach, showcasing the brand's interactivity and energy. Two camera operators captured dynamic B-roll and full audio from keynotes and audience moments to create soundbite-driven storytelling. A photographer was also on-site, providing near-instant social media assets through cloud delivery.

Throughout the project, we applied an over-capture methodology, giving Ketchum and Samsung the ability to repurpose content across multiple platforms and formats.

The Outcome
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The client was very happy with the content produced, using the video to report on the success of their campaign.